(NEW YORK) — Apple appears to be moving forward with its long-rumored plan to dive into the television market.
Citing people familiar with the matter, the Wall Street Journal reports the company has held talks in recent weeks with media executives at several large companies over its vision for the future of TV. The sources also told the newspaper that Apple is working on its own TV design that would allow users to access shows and movies through wireless streaming technology.
Describing the meetings, sources told the Journal that Apple has presented ways in which its technology could be used to recognize users across various platforms, like phones, tablets and TVs.
In at least one of those meetings, one source said, the company also mentioned future technology that might allow users to change TV channels with voice commands or movements.
Apple, however, continues to stay mum on its plans.
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Alex Phippen, FamilyShare
Steve Visser and Lauren Del Valle, CNN
Tara Bench, KSL.com
John Newsome, CNN