(NEW YORK) — Friday marks the fourth annual free shipping day! Roughly 2,573 merchants are participating, promising free shipping with delivery by Christmas Eve, with restrictions of course.
The idea for free shipping day was started by Luke Knowles who created the website FreeShipping.org in 2007, in an attempt to extend the online holiday shopping season to benefit both shoppers and vendors.
In only three years, free shipping day has managed to bring in more money in sales than Black Friday. In 2010, free shipping day beat Black Friday by nearly $300 million, and earned a place in the record books doing so. On Dec. 17, 2010 more than $900 million was spent over the internet nationwide, making it the third heaviest shopping day in history.
In 2010, more than 1,750 stores registered with the official Free Shipping Day website, attracting almost 313,000 visits in a 24-hour period. Some of the most popular stores include JCPenney and Lands’ End.
Copyright 2011 ABC News Radio
Andrea Cavallier and Samantha Tata, CNN
Jeremy Diamond, CNN
Eliott C. McLaughlin, CNN