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Kim Kardashian: Marriage Was a ‘Bad Business Decision’

Don Arnold/WireImage(NEW YORK) -- Kim Kardashian was Kelly Ripa's co-host on Live! with Kelly Monday morning, and the reality show starlet didn't shy away from questions about her divorce from Kris Humphries after 72 days of marriage.

A public backlash centered on the fact that the whole $10 million event -- which was rumored to net the couple millions thanks to E! special airings -- seemed like a sham.

"I really didn't think following my heart would lead to this much backlash," Kardashian admitted.

She explained if the wedding was a business decision, it was a bad one.  Apparently, it tarnished the Kardashian brand -- as evidenced by recent stories of ratings drop-offs for anything to do with the reality show clan.

"Me being such a hopeless romantic I wanted to believe in something so badly," Kardashian said. "If this was a business decision, and I really made all that money that everyone was claiming that we made off this wedding...I'm a smart businesswoman.  I would have stayed married longer.  This was a bad business decision."

Copyright 2012 ABC News Radio

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