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Perry Releases New TV Ad in South Carolina

Justin Sullivan/Getty Images(AUSTIN, Texas) -- Before even setting foot in the Palmetto State this weekend, Texas Governor Rick Perry will make his presence known with a new ad buy starting Friday in South Carolina.

Instead of producing a completely new advertisement, the campaign will reuse a 30-second TV spot titled “Values,” which first aired in Iowa in November, in South Carolina this coming week.  The ad stresses Perry’s small town upbringing and commitment to the country through his service in the military and as governor of Texas.

The ad will begin running in South Carolina on Friday, but it is unclear for how long or the cost of the ad buy. The ad was first released in November in Iowa in an attempt to brand Perry as a values candidate.

Make Us Great Again, a pro-Perry super PAC, has had a heavy presence on South Carolina airwaves since early November, but it is unclear at this time if they have a new ad buy set for the Palmetto State in the coming weeks.

Perry cancelled eleven events in South Carolina between Wednesday and Friday after announcing his decision to reassess his place in the race.  After two debates in New Hampshire this weekend, the Texas governor returns to South Carolina on Sunday for an appropriately named event called Sundaes on Sunday, held at the Beacon Drive-In Theater in Spartanburg.

Copyright 2012 ABC News Radio

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