Santorum Rakes In $2M in 2 Days, Plans for ‘Major’ Ad Buy

Political News

0  Updated at 8:58 pm, January 5th, 2012 By: ABC Digital
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Adam Gault/Thinkstock(MANCHESTER, N.H.) — Enjoying a wave of momentum from his near-win in the Iowa caucuses, Rick Santorum’s campaign is raising money faster than ever before. Donors have added $2 million to his campaign’s war chest in the last 48 hours alone.

And a Santorum aide tells ABC News that in the space of 10 hours — between midnight Thursday and 10 a.m. — the campaign took in $250,000 of that $2 million total. The quarter-million figure total represents online contributions only.

What’s the campaign doing with that fresh infusion of cash?

For starters they are taking out a 1,000-point television ad buy in South Carolina ahead of the state’s Jan. 21 primary.

The campaign is calling it a “major buy,” and an adviser to the former Pennsylvania senator’s presidential bid told ABC News the spot will play heavily on cable. According to a GOP source who tracks ad spending, the Santorum campaign has only spent $12,000 on the airwaves in South Carolina so far during the election cycle.

The Santorum campaign also plans a heavy mail drop in the state that begins early next week.

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