Simplicity Prevails in New Mitt Romney TV Ad Attacking Gingrich
(PENSACOLA, Fla.) -- In what is one of the most straight-forward campaign ads this cycle, the Mitt Romney campaign released a new television ad in Florida that offers no commentary and no fancy graphics, instead opting to run a news report from the day former Speaker Newt Gingrich was fined for ethics violations as is.
The date is Jan., 21, 1997, and NBC’s Tom Brokaw is behind the anchor desk at Nightly News, telling viewers that Gingrich has been “found guilty of ethics violations.”
The Romney ad simply plays Brokaw’s opening “Good evening. Newt Gingrich, who came to power, after all, preaching a higher standard in American politics, a man who brought down another Speaker on ethics accusations, tonight he has on his own record the judgment of his peers, Democrat and Republican alike.”
“By an overwhelming vote, they found him guilty of ethics violations; they charged him a very large financial penalty, and they raised—several of them—raised serious questions about his future effectiveness,” reads Brokaw.
The ad ends with the standard sign off by Romney, who in a voice over says, “I’m Mitt Romney, and I approve this message.”
This campaign ad is a far cry from the others, many of which are highly produced and feature doomsday voiceovers and graphic treatment over images of Gingrich.
The Gingrich campaign has not yet commented on the ad.
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