Supermarket Chain Resumes Airing Alec Baldwin TV Ads

Art Streiber/NBC(NEW YORK) -- A New York-based supermarket chain has resumed airing TV commercials starring Alec Baldwin after pulling the ads last month in the wake of the actor's tiff with American Airlines.

The commercials were originally set to air for three weeks in December, but after Baldwin's confrontation with an American Airlines flight attendant over his use of a cellphone, Wegmans Food Markets pulled them -- one week earlier than planned, after receiving complaints from some customers.

In a statement posted Wednesday on its official website, Wegmans says it now regrets making the decision to pull the ads based on, "a couple of dozen complaints."

The statement adds, "Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received."

According to The Hollywood Reporter, Baldwin filmed the commercials after he revealed his mother is a loyal customer of Wegmans.

Copyright 2012 ABC News Radio

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