Sex, Alcohol and Showers: What Would You Give Up for the Internet?
(BOSTON) -- Just what would you give up if the Internet was taken away from you? For some, sex, alcohol, showers and chocolate are on the list, according to a report by the Boston Consulting Group.
The study, which is focused on the importance of the Internet on the economy, predicts that by 2016 the Internet will account for 5.2 percent of GDP for G-20 countries. However, it’s the supporting facts that show how dependent consumers are on the Internet.
The researchers found that 21 percent of Americans would give up sex for Internet connectivity. Seventy-three percent would give up alcohol, 69 percent would give up coffee, and 77 percent would sacrifice chocolate rather than give up the Internet for the year.
Interestingly, U.S. consumers also perceive the cost of the Internet to be $3,000 a year, even though most spend only $472 on applications and services.
The Boston Consulting Group provides information about all G-20 countries in its report and interviewed 1,000 users in each location.
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