(NEW YORK) — A new survey by Visa finds that high school students and their parents are spending more on the prom this year.
The average family will shell out $1,078 for their kids’ red carpet event this year, up from last year’s average of just more than $800.
Analysts say peer pressure is turning the prom into a social arms race, as teens attempt to impress and outdo each other with limos, flowers, and lavish gowns and tuxes.
Copyright 2012 ABC News Radio
Nate Eaton, EastIdahoNews.com