Urban Outifitters Targeted for Suggestive Ad

Business

0  Updated at 12:18 pm, April 17th, 2012 By: ABC Digital
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Urban Outfitters(NEW YORK) — After unsuccessfully campaigning to get Ellen DeGeneres fired from her gig as a JC Penney spokesperson, the conservative group One Million Moms is now railing against the retail chain Urban Outfitters for its catalog photo of two women kissing.

In a web posting, the group advised parents to call or email Urban Outfitters with complaints about the photo.

“Tell them you will also no longer shop at their stores if you hear this type of advertising continues,” states the post. “The content is offensive and inappropriate for a teen who is the company’s target customer.”

One Million Moms is also demanding that Urban Outfitters apologize. The company did not immediately respond to calls seeking comment.

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Earlier this year, the group attempted a boycott of JC Penney after Ellen DeGeneres was announced as the store’s spokesperson. JC Penney, however, stood behind the openly gay DeGeneres, who received support from her broad base of fans and even an endorsement from conservative commentator Bill O’Reilly.

One Million Moms is a division of the media watchdog Christian group, the American Family Association. The One Million Moms’ website describes their goal as stopping “the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.)”

This is not the first time Urban Outfitters has courted controversy. Last month, it was criticized by 10 members of congress for selling t-shirts that read “Kiss Me I’m Drunk or Irish or Whatever.”

Copyright 2012 ABC News Radio