GM Pulls Ads Off Facebook

Bill Pugliano/Getty Images(NEW YORK) -- Just about everyone is excited about Facebook's initial public offering scheduled for Friday that could value the social networking site at a whopping $105 billion.

Somehow, that doesn't impress the folks at General Motors, who pulled all its advertising off of Facebook.

While the $10 million GM spends annually on Facebook might seem like a drop in the bucket compared to what analysts say the company is worth, it could convince at least a few potential investors that Mark Zuckerberg's empire may be built on sand.

GM, which already spends $4 billion annually on worldwide advertising, says research found that its ads on Facebook just weren't effective.

The world's largest automaker says it will retain a presence on Facebook on the so-called fan pages.

Copyright 2012 ABC News Radio

Advertise With Us

Would you like to advertise on East Idaho News? Fill out this form to contact a representative.
  • Full and Last
  • The name of your company, business or brand.