(NEW YORK) — JCPenney last year announced that Ellen DeGeneres, who is openly gay, would be its latest spokesperson. On Mother’s Day, it featured a lesbian couple in one of its ads. And now, just in time for Father’s Day, the retail chain has issued another print ad, this one with real-life couple Todd Koch and Cooper Smith, and their two young children.
The copy reads: “What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”
Once again, the ads have raised the ire of the conservative One Million Moms, that is again accusing JC Penney of promoting “sin” in its advertisements.”
“It’s obvious that JCP would rather take sides than remain neutral in the culture war,” OMM writes. “JCP will hear from the other side, so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.”
OMM has launched yet another boycott of JCPenney.
In an email to ABC News, JCPenney spokesman Joseph Thomas said, “In celebration of Father’s Day, we’re proud that our June book honors men from diverse backgrounds who all share the joy of fatherhood.”
Copyright 2012 ABC News Radio
Paul R. La Monica, CNN
Parija Kavilanz, CNN