Applebee’s Announces $200M Investment to Update Restaurants
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Emile Wamsteker/Bloomberg via Getty Images(KANSAS CITY, Mo.) — It’s out with the old and in with the new at your neighborhood bar and grill. Applebee’s Neighborhood Grill & Bar is set to start re-branding its image.
First you’ll see new ads. There will also be a revised menu. The company said Monday it’s part of a nearly $200 million investment to update its restaurants, changes that will include new signage and storefronts, the implementation of flat-screen televisions, and other interior upgrades.
As part of those changes, Applebee’s says it’s ditching its classic stained glass light fixtures and some of the chachkies that patrons have come to expect since the restaurant chain first came onto the scene in the 1980s.
Applebee’s is the largest fast-casual restaurant chain in the world with more than 1,800 locations.
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