(WASHINGTON) — First lady Michelle Obama is launching a new grassroots initiative to get out the vote for President Obama’s reelection campaign this November.
Her new effort, “It Takes One,” encourages voters to inspire others to get involved in the campaign themselves. In her preview video released Thursday morning, Mrs. Obama speaks directly to voters, inspiring them to take the time to encourage just one more supporter to get involved in campaigning, or to get one more voter out to the polls in November.
“That one new voter you register in your precinct, that one neighbor you help get to the polls on November 6 — that could make all the difference,” the first lady said. “That could be the difference between waking up on November 7 to the promise of four more years, or asking yourself, ‘Could I have done more?’”
In a statement released Thursday morning, the White House confirmed that the initiative will be officially announced during Michelle Obama’s campaign stops in Virginia on Friday. The statement said that the first lady “will personally take part in It Takes One outreach and grassroots activities, such as building local Neighborhood Teams.” State-based efforts in battleground states will launch next week.
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