(WASHINGTON) — President Obama made his first, personal donation to his 2012 campaign on Monday with a $5,000 online contribution, the campaign said today.
Obama referenced the gift in an email appeal to supporters ahead of the midnight fundraising deadline for July.
“Friend — Yesterday, I made my first donation to support this campaign,” Obama wrote.
“On its own, what I gave won’t be enough to surmount the unprecedented fundraising we’ve seen on the other side, both from our opponent’s campaign and from the outside groups and special interests supporting him. But we have always believed that there’s nothing we can’t do when we all pitch in. That includes me,” he said.
Obama’s message and gift were aimed at inspiring more contributions from grassroots supporters, whose funds have played an increasingly critical role in the president’s campaign.
In a new campaign video, Obama talks about making his donation and is shown seated at an Apple laptop, logging into his campaign website and making the payment.
“I want to make sure folks know I’m not just talking the talk—I’m walking the walk,” he says to the camera.
“I have cleared this with Michelle,” he adds with a grin, as he appears to enter his credit card number.
The president is also shown filling out the personal information fields as required by law for a political donation. For employer, he writes “The United States of America.” Occupation: “President.”
Roughly 40 percent of all the money Obama has raised in his bid for a second term has come from donors of $200 or less in aggregate, according to the Campaign Finance Institute. By contrast, presumptive GOP nominee Mitt Romney has raised just 15 percent of his fundraising total from small-dollar donors.
Obama’s $5,000 donation represents the legal maximum an individual can donate to a candidate’s presidential campaign committee. Individuals can also give up $30,800 per year to a political party under federal election guidelines; but so far Obama has not cut a check for the DNC.
In May, Mitt and Ann Romney each donated $75,000 to his joint fundraising account — the Romney Victory Fund — maxing out contributions to his campaign, the Republican Party, and affiliated groups as allowed by law.
Copyright 2012 ABC News Radio
Jeremy Diamond, CNN
WGCL CBS 46
Stephen Collinson, CNN
Dan Merica and Sophie Tatum, CNN