Nike T-Shirt Stirs Controversy

Business

0  Updated at 1:23 pm, August 15th, 2012 By: ABC Digital
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David Paul Morris/Bloomberg via Getty Images(NEW YORK) — Nike is in hot water over a new Olympics t-shirt they’ve released, especially since it’s only being offered for women.

The plain black shirt boldly states “Gold Digger” across the chest. The product was intended to reference aspiring to win an Olympic gold medal, but some Facebook and Twitter users would beg to differ.

“Sort of undermines the strong woman image Nike has spent $$ to market,” said one Twitter user.

“Whoever thought a Nike t’shirt emblazoned with ‘GOLD DIGGING’ was a fitting tribute to female Olympians shuld be fired,” said another.

Even the product description on WorldSoccerShop.com acknowledges the underlying tone behind the slogan. “We aren’t saying they’re gold diggers – we’re just saying they’re out for the gold! What’s wrong with that?”

Nike has not yet responded to ABC News’ request for comment.

Copyright 2012 ABC News Radio



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