FDA Creams L'Oreal Over Anti-Aging Advertising Claims - East Idaho News
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FDA Creams L’Oreal Over Anti-Aging Advertising Claims

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103627241?  SQUARESPACE CACHEVERSION=1347484522999Alessandra Benedetti/Bloomberg via Getty Images(WASHINGTON) — Can the marketing claims for skin creams meant to smooth fine lines sometimes stray over the line? That appears to be the case with Lancôme’s anti-wrinkle cream Génifique, whose parent company L’Oreal was slapped with an FDA warning Tuesday for portraying the product as a drug with medical properties.

Advertisements for Génifique claim that it “boosts the activity of genes” and contains special ingredients that “stimulate cell regeneration to reconstruct skin to a denser quality.”

The FDA sent a letter to the beauty company stating that only drug products are allowed to make such assertions and Lancôme had not submitted necessary data to market its product as a drug. The agency told the company to respond to regulators within 15 business days with a plan for toning down its language or risk having its product line yanked from the shelves.

Rebecca Caruso of L’Oreal’s corporate communications department said the company was aware of the FDA’s letter and would respond to its regulatory concerns in a timely manner. “Lancôme is committed to complying fully with all laws and regulatory standards,” she said.

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