(NEW YORK) — Home appliance brand KitchenAid jumped into the political arena with a controversial Tweet sent during the presidential debate Wednesday night.
A KitchenAid employee took to the company’s Twitter handle to send out a disparaging remark about Obama and his grandmother during the debate, inciting a barrage of retweets and comments from other users.
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’,” the Tweet said.
The message was quickly deleted and replaced by a more on-brand message, which apologized for the Obama remark.
“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion,” the second message read.
KitchenAid also said that the offensive message was accidentally tweeted to the corporate account by a member of the company’s Twitter team. The person meant to send the message through a personal Twitter account, the company said Thursday.
The individual will no longer be tweeting for KitchenAid, they said.
Copyright 2012 ABC News Radio
John Clyde, KSL.com
Alanna Petroff, CNN