(NEW YORK) — Another big retailer is said to be playing hardball with Amazon.
The Wall Street Journal reports Best Buy is planning to match the price of its online competitors during the holiday shopping season and offer free home delivery on items that are sold out in stores.
Walmart has already stopped selling Amazon’s Kindle e-reader and rolled out plans for a same-day delivery service for online shoppers in some big metropolitan markets.
The Journal says Best Buy is attempting to fight back against “showrooming” — which occurs when consumers walk into stores and then shop online for a cheaper price.
“Best Buy is still working out the details of its Internet price matching program, which might exclude some items,” the newspaper says.
Toys ‘R Us has been taking a different strategy: expanding its large range of exclusive products and adding more pop-up stores for the holidays.
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