‘Call of Duty’ Exceeds ‘Harry Potter’ and ‘Star Wars’ Profits
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Activision(NEW YORK) – In what very well may be a sign of the times, the sales of the new video game Call of Duty: Black Ops II has made the entire Call of Duty franchise now worth more in revenues than the box office receipts of the Harry Potter or Star Wars movies, respectively.
The new video game, released by gaming giant Activision is reported to have made $500 million worldwide, according to retail analyst company Chart-Track. This game is now one of many installments of the Call of Duty series that has now spanned over nearly a decade.
Millions of fans apparently raced to some 16,000 launches of the game at retail stores around the globe Tuesday night at midnight. The game has long been a highly anticipated one: the trailer alone for Black Ops II, released October 29, garnered more than 30 million hits on YouTube.
“Call of Duty has become more than a product people buy, it’s a brand people buy into,” said Eric Hirshberg, CEO of Activision Publishing.
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