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Walmart Starting ‘Black Friday’ on Thursday

Justin Sullivan/Getty Images(BENTONVILLE, Ark.) -- At Walmart, Thursday is the new Friday.

The world’s largest retailer says it will begin Black Friday sales earlier than ever this year, with in-store specials starting Thanksgiving Day at 8 p.m.

“No matter our customer’s shopping preference – whether it is to stay up late or shop early –they will find amazing low prices on the broadest assortment we’ve ever offered,” Walmart marketing chief Duncan Mac Naughton said in a statement.

In August, the company announced it would begin its holiday layaway program a month early, from Sept. 16 through Dec. 14. The promotion allows customers to lay away items valued at $15 or more.

Copyright 2012 ABC News Radio

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