(NEW YORK) — The nation’s leading gun-control-advocacy group has launched a new series of YouTube public service announcements as part of a, “long-planned public-awareness campaign” not tied to the Newtown, Conn., shootings.
The Brady Campaign to Prevent Gun Violence’s YouTube series, “We Are Better Than This,” features celebrities speaking straight to camera, some of whom, like Avengers star Mark Ruffalo — who lost his brother to a gun homicide — have been personally touched by firearm violence.
Perhaps more significantly, families of mass-shooting victims will appear in the videos.
In the first three videos, Brady staffer and Virginia Tech shooting survivor Colin Goddard appears, as do Lonnie and Sandy Phillips, whose daughter Jessica Redfield Ghawi was killed in the Aurora, Colo., mass shooting in July.
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