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Browns Fired Head Coach Pat Shurmur and GM Tom Heckert

Justin K. Aller/Getty Images(BEREA, Ohio) -- There will be another shift in philosophy in Cleveland. The Browns have fired head coach Pat Shurmur and general manager Tom Heckert.

After a 5-11 season, new owner Jimmy Haslam had seen enough and decided to go in a new direction. In two seasons at the helm, Shurmur went 9-23.

Cleveland's struggles are nothing new. The team has lost at least 11 games in each of the past five seasons. They've also made the playoffs just once since they rejoined the NFL as an expansion team in 1999.

The team's new CEO, Joe Banner, said the coaching search will be broad.

"It doesn't have to be a college coach," Banner said. "It doesn't have to be a pro coach. It doesn't have to be an offensive guy. It doesn't have to be a defensive guy. I'm more looking for qualities of a person consistent with the most successful coaches."

While it may not have shown on the field, Heckert did bring in promising young players like Brandon Weeden, Trent Richardson, and Josh Gordon.

Copyright 2012 ABC News Radio

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