Starbucks Opening 1500 New Locations; Unveils $450 Gift Card
(SEATTLE) -- Starbucks plans to open at least 1,500 cafes in the U.S. over the next five years.
The expansion marks a turnaround from the company’s recessionary struggles, when it closed a number of locations.
“They did feel like they needed to slow down and stop opening locations for the sake of opening them,” said Michael Santoli of Yahoo! Finance. “They wanted to be more thoughtful about exactly where they were doing it.”
Starbucks is also pulling back the curtain on its latest extravagant offering. First it was a $7 cup of coffee; now the company is offering what it calls Starbucks Metal, a $450 gift card made of steel. The limited edition card will only be available on the luxury goods website Gilt.com.
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