PSY to Star in Super Bowl Ad for Wonderful Pistachios

Business News

0  Updated at 3:50 am, January 10th, 2013 By: ABC Digital
Share This Story

Andreas Rentz/Getty Images for MTV(NEW YORK) — It’s 2013, but South Korean rapper PSY’s 15 minutes of fame still aren’t up.  The “Gangnam Style” star has landed a starring role in a Super Bowl ad.

PSY will appear in a commercial that will be the latest installment of Wonderful Pistachos’ ongoing “Get Crackin'” ad campaign.

In a statement, the rapper said, “The Wonderful Pistachios brand is fun, just like me.  Also, I love pistachios and I look good in green.”  That’s a reference to the fact that a shelled pistachio is pale green.

So, why PSY?  An executive for Wonderful Pistachos explained, “The Super Bowl is the most widely-watched sporting event of the year, ‘Gangnam Style’ is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market.  It’s a powerhouse combination.”

After premiering on the Super Bowl, PSY’s ad will continue to air on TV and on cable.  It’ll also be available at GetCrackin.com.

Copyright 2013 ABC News Radio