(NEW YORK) — It’s 2013, but South Korean rapper PSY’s 15 minutes of fame still aren’t up. The “Gangnam Style” star has landed a starring role in a Super Bowl ad.
PSY will appear in a commercial that will be the latest installment of Wonderful Pistachos’ ongoing “Get Crackin'” ad campaign.
In a statement, the rapper said, “The Wonderful Pistachios brand is fun, just like me. Also, I love pistachios and I look good in green.” That’s a reference to the fact that a shelled pistachio is pale green.
So, why PSY? An executive for Wonderful Pistachos explained, “The Super Bowl is the most widely-watched sporting event of the year, ‘Gangnam Style’ is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market. It’s a powerhouse combination.”
After premiering on the Super Bowl, PSY’s ad will continue to air on TV and on cable. It’ll also be available at GetCrackin.com.
Copyright 2013 ABC News Radio