(DUBAI) — “If you thought buying condoms at a supermarket was a bit embarrassing — try doing it in the conservative Middle East,” said Thomas Granger, general manager of Buzzman, the creative agency behind Durex’s new Dubai ad campaign.
For the second time, the Paris-based agency has put together a racy campaign for the condom giant in a region where open sex talk is taboo.
“We’ve come up with the perfect way to market the product and sell the product that no one is allowed to talk about,” Granger told ABC News.
Introducing SOS Condoms, a location-based condom delivery service. Starting this week in the glamorous city of Dubai, $15 will get you a dozen Durex condoms delivered to your door within the hour.
Available now in the iTunes App Store, you can order on your smartphone or online, between the hours of 4 p.m. and 4 a.m. SOS Condoms promises privacy, advertising a “discreet and professional delivery team.” As the promotional video shows, your condom deliveryman will be in disguise, dressed perhaps as a pizza delivery boy or maybe a lost tourist.
Granger told ABC News that Dubai is their test market for SOS Condoms, the first city of many. After 24 hours, the response, mostly from men, has been overwhelmingly positive.
From Vancouver to Mumbai to Tokyo, people have already taken to the company’s Facebook page to vote for the next city. After 24 hours of voting, Paris leads and Granger says other major European cities have already expressed interest in Durex’s date-saving deliveries.
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