(NEW YORK) — A major distillery is meeting increased demand by watering down its booze.
Maker’s Mark says it can’t produce its bourbon fast enough to meet demand, so it will reduce the alcohol by volume by 3 percent.
“This will enable us to maintain the same taste profile and increase our limited supply so there is enough Maker’s Mark to go around, while we continue to expand the distillery and increase our production capacity,” the company said in a letter to select customers, obtained by ABC News.
“Nothing about how we handcraft Maker’s Mark has changed,” the company said in the letter.
“In other words, we’ve made sure we didn’t screw up your whisky.”
Maker’s Mark is produced by Deerfield, Ill.-based Beam Inc.
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