(NEW YORK) — Which Super Bowl commercials caught viewers’ attention the most? By one measure, it was a Taco Bell ad.
TiVo Research and Analytics, Inc. on Monday released a list of the top-ten most engaging Super Bowl commercials — the ads that people watched more than once. Taco Bell’s “Viva Young” spot, in which a group of old folks break out of a retirement home and party while viewers hear a Spanish version of the fun. hit “We Are Young,” ranks first.
Here’s the rest of the list:
2. Doritos, “Goat For Sale”
3. Hyundai Santa Fe, “Pick Your Team”
4. Doritos, “Fashionista Daddy”
5. GoDaddy.com, “Perfect Date”
6. M&M’s, “Anything for Love”
7. Sketchers, “Man Vs. Cheetah”
8. Pepsi Next, “Pepsi Next Drink it to Believe It”
9. Audi, “Prom”
10. Volkswagen, “Get In. Get Happy”
Taco Bell’s ad doesn’t rank nearly as high on USA Today’s Ad Meter, which compiled votes from more than 7,000 panelists who registered for the survey. It falls just outside the top 10.
Anheuser-Busch is number-one on the ad meter with its sentimental spot featuring a horse trainer who is reunited with the Clydesdale he gave up to the beer company.
Dead last on the meter: the GoDaddy.com commercial in which model Bar Refaeli makes out with a nerd.
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