(NEW YORK) — A made-over Yahoo homepage debuted on Wednesday, providing users with a more tailored social experience in the hopes that they’ll linger on the site.
Yahoo’s first redesign in four years was all about hitting users’ “interests and preferences,” CEO Marissa Mayer said in a blog post.
The revamped homepage includes a customizable newsfeed with an infinite scroll, much like Twitter. Users can make their experience more social by logging in with their Yahoo or Facebook ID, which will serve content shared by friends.
Apps on the page can be tailored to provide stock quotes, sports scores, local weather, Flickr photos and a reminder when it is a friend’s birthday.
The new look will be gradually rolled out over the U.S. in the next few days and will provide a more consistent experience for visitors, whether they’re accessing the site via their computer, smartphone or tablet, the company said.
Yahoo attracted 392 million worldwide visitors last month, according to comScore Inc., making it one of the most popular destinations on the web. The company said it hopes the renovated homepage will encourage their sizable audience to stick around and engage with the site.
Yahoo has a content sharing agreement with ABC News.
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Emanuella Grinberg, CNN