(NEW YORK) — Anheuser-Busch InBev, the maker of Budweiser, has been hit with multiple federal lawsuits, claiming the company is watering down its brew. The beer maker has disputed the claims, and now, it is fighting back with a new advertising campaign.
The company has taken out full-page ads in 10 newspapers that try to make light of the allegations. They feature a can of drinking water that Anheuser-Busch donates to disaster relief organizations.
“They must have tested one of these,” reads the ad. “It would have been easy to get because we’ve done it 71 million times. That’s how many cans of pure drinking water we’ve donated to the American Red Cross and disaster relief organizations worldwide.”
“But in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions. Ever,” it concludes.
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Brian Stelter, CNN Money
David Goldman, CNN