(NEW YORK) — With five tweets, singer Justin Timberlake made several lucky fans’ dreams come true.
Fans didn’t walk – they ran when the Grammy-winning superstar tweeted on Friday that he was hiding signed copies of his new album The 20-20 Experience in various places around the U.S.
“It’s friday and I ain’t got $h*t to do! Sooo I placed 5 signed vinyls around the country! #staytuned #finderskeepers,” Timberlake tweeted.
The clues came in the form of Instagram photos with the first taken in New York City’s Central Park.
Skyler Green wasted no time.
“I ran from my house a few blocks away…saw the album…(I’m) very excited,” Green said.
To prevent people from just snatching the albums, Timberlake’s record label representatives were nearby.
Whoever picked up the album had to confirm the hashtags Timberlake gave in the twitter clue.
Other albums were hidden in Los Angeles, San Francisco, Chicago and Memphis near Timberlake’s hometown.
Abby Rutgens found one on a park bench in Chicago.
“It’s more special because you know that it came from him,” Rutgens said.
There’s no doubt the 32-year-old is a music marketing megastar as well.
“Timberlake is no fool. He grew up in this business,” said Joe Levy, editor of Billboard magazine.
Leading up to his album’s release, he performed at the Grammys, Saturday Night Live and even appeared on Late Night with Jimmy Fallon for a whole week.
The strategy is now stirring-up sales through social media.
“When people are talking about your music and how much they love it and how they want to find copies of it, then other people are going to see that and they might go, well…buy a copy, ” Levy said.
On Friday, Timberlake congratulated the fans who found the signed albums.
“Congrats to my 5 winners! Maybe we’ll do something like this again soon… #youneverknow #staytuned #bestfansever,” he tweeted.
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