(AUSTIN, Texas) — Google introduced their talking sneakers invention at SXSW this year.
Aman Govil, the lead of the advertising arts team, and his colleagues at Google took a few pairs of Adidas sneakers and crammed in a small computer, an accelerometer, a pressure sensor, a gyroscope, speaker and Bluetooth. The shoe can tell what you are or aren’t doing and can then relay that information to your phone via Bluetooth or to you via the speaker in the top tongue of the shoe. Think those 90′s Pump sneakers, but with a speaker in place of the squishy ball.
The idea is that the shoe would function a lot like many of the fitness gadgets out there today that attempt you to motivate you more. When you have been sitting for more than an hour it might yell at you to walk around.
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Jackie Wattles, CNN