Taco Bell Launches Cool Ranch Doritos Locos Tacos


0  Updated at 5:44 am, March 7th, 2013 By: ABC Digital
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Dan Milano/ABC News(NEW YORK) — After failing to deliver them early to many fans as advertised, Taco Bell’s Cool Ranch Doritos Locos Tacos officially hit restaurants Thursday.

The taco was originally slated for a March 7 release, but because of the overwhelming response, Taco Bell decided to give customers the chance to buy the new menu item a day early.

“We’re letting our fans buy #CoolRanchDLT a day early! See you on #March6th. pic.twitter.com/fysIbVBdBk,” Taco Bell (@TacoBell) tweeted on Monday.

However, some of the fast-food chain’s restaurants weren’t prepared for the early launch, prompting Taco Bell to issue an apology on Wednesday to upset customers.

“While the official launch day of Cool Ranch Doritos Locos Tacos is tomorrow, we’re humbled by the overwhelming response to Fan Day.  We apologize to those fans who couldn’t buy it a day early and are working hard to have all participating locations honor Fan Day today.  We want to assure everyone that Cool Ranch Doritos Locos Tacos will be available nationwide tomorrow, March 7,” the company said in a statement.

The Cool Ranch tacos come after the success of the Nacho Cheese tacos, which were introduced in March 2012.  Taco Bell sold 100 million of the chip-dust-infused tacos in their first 10 weeks on the market, making the product the most successful item the restaurant has ever introduced.

Copyright 2013 ABC News Radio

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