(DUBAI) — A hotel that bills itself as the world’s most luxurious is giving guests the ultimate in over-the-top amenities: a 24-carat gold iPad at check in.
Dubai’s Burj Al Arab hotel claims to be the first in the world to offer the iPads to guests. No, the iPad is not yours to keep.
Burj Al Arab teamed up with London-based Gold & Co. to offer the iPads.
“The Gold & Co. London 24-carat gold iPad is the ultimate in luxury accessories, hence we wanted it to be paired with Burj Al Arab, the world’s most luxurious hotel. The symmetry is obvious, as both the gold iPad and the hotel are unique in terms of extraordinary quality and design,” said Amjad Ali, CEO of Gold & Co. London.
Retail value of the iPad: about $10,000, according to The Telegraph.
The hotel, which charges at least $1,400 per night — the lowest nightly rate available over a June weekend on the hotel’s web site — said guests will be able to use the iPad as a “virtual concierge” and access information about the hotel such as restaurant descriptions, spa services, butler and housekeeping services and more.
Travel enthusiasts might know the Burj Al Arab as the sail-shaped building that’s the only seven star hotel in the world. However, that rating is disputed in travel circles, as there is no organization that gives out seven-star awards. In fact, the hotel makes no such claim on its web site’s homepage, though it does call itself the “world’s most luxurious.” It offers private butler service; four pools; a private beach; Rolls Royce, BMW and helicopter airport transfer service; and free access to a water park.
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Euan McKirdy, Bryony Jones and Barry Neild, CNN
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