(NEW YORK) — It won’t be enough to simply watch the season premiere of Here Comes Honey Boo Boo next month. You’ll have the chance to smell it, too.
TLC has announced it will distribute “Watch ‘n Sniff” cards in advance of the second-season premiere of its hit series, scheduled for July 17. The cable network says the cards will “treat viewers’ senses to the diverse and fragrant smells” found in rural McIntyre, Ga., where Alana “Honey Boo Boo” Thompson and her family live.
The cards will correlate to certain scenes in the back-to-back episodes.
The “Watch ‘n Sniff” premiere will also be tied to an online promotion that will award one lucky fan $5,000.
The cards will be made available as an insert in the People magazine issue hitting newsstands on July 5, and the Us Weekly magazine issue that will go on sale July 12.
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