Lululemon Uses Job Posting to Search for New CEO
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Photo by Kevork Djansezian/Getty Images(NEW YORK) — Lululemon is on the hunt for a new CEO to take charge of its “fun and irreverent brand,” but its cheeky job posting may prove to be a tall order for those who aren’t fluent in Sanskrit or define work-life balance with downing wheatgrass and tequila shots on Fridays.
The high-end yoga and active apparel company took to posting help wanted ads in storefronts around the country and on Facebook for a new chief executive officer after it announced that CEO Christine Day would step down when a successor was named.
“You report to no one, you are the CEO (duh). You are passionate about doing chief executive officer type stuff like making decisions, having a vision and being the head boss person,” the company’s job posting states.
Additional qualities desired for a new company-wide boss include being able to hold a headstand for at least 10 minutes, serious yoga proficiency and having celebrities like Ellen DeGeneres and Oprah Winfrey on speed dial.
The company “love(s) that our stores and social media teams are not afraid to spark a conversation in our communities,” Lululemon said in a statement.
Since the company announced Day’s departure on Monday, the Canadian company’s stock plummeted approximately 20 percent.
Under Day, Lululemon suffered a public relations nightmare that forced them to pull their $100 a pair yoga pants from shelves for being too sheer when wearers bent over.
The March recall cost Lululemon approximately $60 million in lost sales and threatened the brand’s reputation for quality apparel. The company has started to restock its shelves with a re-engineered version of their Luon pant that spawned so many devotees in the first place.
Day, 51, joined Lululemon in January 2008 and oversaw the company as its annual revenue quintupled to $1.37 billion.
“This was a personal decision of mine,” Day said during the question-and-answer portion of a conference call with investors Monday about its first quarter earnings. “And, look, it’s never a perfect time to leave a company you love. I’ve had a great run.”
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