AT&T Slammed for Sept. 11 Marketing - East Idaho News
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AT&T Slammed for Sept. 11 Marketing

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HT att twitter ml 130911 16x9 992?  SQUARESPACE CACHEVERSION=1378940108230AT&T/Twitter(NEW YORK) — Across social media Wednesday you’ll see many commemorating the 12th anniversary of the Sept. 11 attacks. But one tweet from AT&T has been sparking its own discussion and criticism.

On its Facebook and Twitter accounts, AT&T shared a photo Wednesday morning of a phone with picture of the memorial lights for the Twin Towers on its screen with the caption “Never Forget.” It has since been taken down, though not before it accrued more than 300 retweets and 400 shares on Facebook. Along with many of those shares came loud criticism of the company for using the tragedy as a marketing opportunity.

After about an hour, AT&T took note of the criticism, pulled down the tweet and apologized.

“We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy,” AT&T tweeted after pulling down the original image.

The image and screen captures of it continue to be retweeted and posted on websites.

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