JPMorgan Chase Cancels Twitter Q&A as 'Bad Idea' - East Idaho News
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JPMorgan Chase Cancels Twitter Q&A as ‘Bad Idea’

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Getty 111413 JPMorganChase?  SQUARESPACE CACHEVERSION=1384452813487John Moore/Getty Images(NEW YORK) — Like many other companies JPMorgan Chase was trying to use Twitter to engage customers and leverage the bank’s brand. But like McDonald’s and other companies before it, the bank was unprepared for the response from cyberspace.

After JPMorgan announced vice chairman and veteran investment banker James “Jimmy” Lee was going to be available to answer questions via the hashtag #AskJPM, Twitter users harangued the firm’s Twitter account.

 

 

The response was similar to a Twitter campaign by McDonald’s that asked users to share their favorite memories of the burger chain. The innocent request backfired when users took over the chain’s hashtag to tell horror stories of alleged bad food and service.

While some of the tweets were standard questions related to the bank’s business, others were highly critical of the firm’s ethics.

 

 

 

 

JPMorgan admitted the campaign was a “bad idea” and decided to cancel the Q&A.

 

 

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