(LONDON) — If Facebook starts losing the kids, does it lose in the long run?
The jury is still out on a 15-month European Union-funded study on social media in eight countries by anthropologist Daniel Miller of the University College London.
However, the results don’t look too promising for Facebook, as most in the 16- to 18-year-old group seem to be migrating away from the world’s most popular social networking site for Twitter, Instagram, Snapchat and WhatsApp.
While the functionality of these sites can’t come close to Facebook, what turns off teens is what has turned them off since the beginning of time: their parents. They’re embarrassed to be associated with a site that the older generation uses to try to bring families closer together.
Teens’ decision to distance themselves from Facebook has nothing to do with “Big Brother” privacy issues since it was revealed that the National Security Agency was accessing information from the site.
Of course, Facebook isn’t totally losing out since it also owns Instagram.
Copyright 2013 ABC News Radio