(NEW YORK) — This year’s Super Bowl advertisers are a mix of veterans and rookies to the big game. Football fans who tune in will be treated to another glimpse of David Beckham’s body and the Budweiser Clydesdales.
But some first-time commercial participants introduce viewers to British bad guys, strange creatures of the web and a familiar family having breakfast together.
Though there will likely be no talking babies, this year’s ads are already generating chatter. Here are some of the multi-million dollar spots:
Budweiser ‘Puppy Love’
Beer commercial showcases the special bond between two animals.
General Mills’ spot brings back the family from the “Just Checking” commercial.
Ben Kingsley, Tom Hiddleston and Mark Strong promote the automaker’s new F-Type Coupe with the tag line “it’s good to be bad.”
Men’s fragrance commercial promotes peace with its slogan “make love, not war.”
Website domain provider’s ad has bodybuilders and a buff Danica Patrick running to a spray-tan business.
Dad tells his daughter that “every time a Volkswagen hits 100,000 miles, a German engineer gets his wings.”
Old Spice ‘Mom Song’
Ad warns it “may cause boys to become men, girls to become girlfriends and moms to become sad.”
Dannon Oikos ‘Spill’
Commercial for Greek yogurt reunites the cast of Full House.
Hyundai Genesis ‘Dad’s Sixth Sense’
Hyundai’s commercial likens auto-emergency braking to dads keeping their kids from harm.
Squarespace ‘A Better Web Awaits’
Web publishing company promises better websites in commercial for the Super Bowl.
CarMax ‘Slow Clap’
Used-car retailer’s commercial highlights one man’s successful experience.
CarMax ‘Slow Bark’
Used-car retailer mimics its “Slow Clap” commercial with a puppy version.
Copyright 2014 ABC News Radio
Cristina Alesci Seth Fiegerman and Charles Riley, CNN
David Goldman, CNN
Debra Goldschmidt, CNN
Matt Egan, CNN