(NEW YORK) — McDonald’s is blaming both the bad winter weather and “challenging industry dynamics” for slumping sales in the U.S.
The Oak Brook, Ill.-based fast food chain says that sales fell 1.4 percent in February and 0.3 percent worldwide at restaurants open for at least 13 months. McDonald’s has over 35,000 locations in more than 100 countries.
One way McDonald’s will try to beat back challenges to its empire from upstarts like Chipotle and Five Guys Burgers is through customization.
The Golden Arches plans to introduce new prep tables at its more than 14,000 U.S. locations, allowing customers to build the burger or sandwich they want with a wider variety of ingredients, toppings and sauces.
With Americans clamoring for healthier choices, it’s expected McDonald’s will follow suit with more natural foods such as fruits, vegetables, cage free eggs and sustainable fish.
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