Why People Are So Obsessed with Wawa
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Bill O’Leary/The Washington Post/Getty Images(NEW YORK) — Not too many convenient stores are popular enough to have their own fan clubs, but Wawa is.
Most people from Philadelphia, where Wawa originated, will argue that it’s more than a place to buy a pack of gum or get gas — Wawa is a one-stop shop for made-to-order meals, gourmet coffee and clean bathrooms.
Why are people so fanatical about what appears, to the rest of the country, to be a glorified service station?
Fans brag that the brand is family-owned and began as a dairy business in Wawa, Pennsylvania. Wawa’s Facebook page has more than 1 million likes with countless comments from customers begging it to expand beyond current locations in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and central Florida.
And Wednesday, Wawa is offering free coffee at all of its 645 locations in honor of its 50th birthday. One customer promised he would stop by on the way to his wedding. Dozens posted grateful thank you notes.
Even Mitt Romney has chowed down on a hoagie from Wawa.
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