Noodles & Co. Coming to Idaho Falls


(IDAHO FALLS, ID)  —  Noodles & Company has filed a site plan with the city of Idaho Falls to build a 2,812-square-foot restaurant on a pad in the Grand Teton Mall parking lot facing Hitt Road, east of the main mall structure.

The Broomfield, Colo.-based chain has hundreds of restaurants spread out over 30 states. In Idaho, it has built two in Boise and one in Meridian.

The company was founded in 1995 by Aaron Kennedy, a Pepsi marketing executive who got the idea after eating at Mamie’s Asian Noodle Shop in Greenwich Village. Kennedy felt there were not enough restaurants that served noodle dishes, a staple for many international foods.

Using personal savings and investments from friends and family, he started Noodles & Co. in Denver’s Cherry Creek neighborhood. After a rocky start,  the management team overhauled the concept and food critics in several cites  began identifying it as the best fast-food restaurant. It grew from $300,000 in revenues in 1996 to $300 million when it went public in 2013.

For a look at the menu, click here.

For up-to-date business news for East Idaho, check out Paul Menser’s blog at

And Listen to Paul Menser on Idaho’s Morning News with Tim Lewis every Tuesday at 8:05am

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