Large Screen Smartphones Are the Rage
(NEW YORK) -- The world has clearly gone smartphone crazy, evidenced by the fact that 57 percent of those polled in about 24 countries say they plan to replace their present device with a newer phone within the next year.
And here’s the kicker in the Accenture survey of 23,000 people: of those in the market for a new smartphone, close to half say they’ll upgrade to a screen that’s five by seven inches.
It seems obvious that large screen smartphones, now being called “phablets” by some, are definitely the rage. It’s given Google’s Android a leg up on Apple although the company is said to be close to unveiling new iPhones that are bigger than its four-inch units.
According to the Accenture survey, U.S. consumers seem to be in the middle of the pack among those that want big screen phones. India leads the way with two-thirds of smartphone owners there expressing a desire for larger screens, followed by China, Turkey and Indonesia.
In contrast, the “phablet” fad isn’t taking either Germany or Japan by storm.
Here’s another sign of the times: these larger screen smartphones also appear to be cutting into the sales of tablets although of those that still want that product, the tendency is for bigger full-size models rather than mini-tablets.
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