Lego Gives Its Executives Figurines for Business Cards

LEGO Group(NEW YORK) -- Why give out a business card when you can give out a mini-me Lego figure instead?

Michael McNally, senior director for Lego's brand relations, said that while all LEGO Group employees have traditional company business cards, many people also have "minifigure business cards."

"They are primarily leveraged for leadership and individuals who have strong external focus in their work," McNally told ABC News.

The tiny figurines have an employee's email address and phone number on the back of the Lego figure's shirt.

The figures reportedly originated when a designer made a small Lego version of CEO Jorgen Vig Knudstorp to give to him, Quartz and BambooInnovator reported.

Copyright 2014 ABC News Radio

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