(NEW YORK) — And the latest female pop star to become the face of Skechers footwear is…Demi Lovato.
Demi will appear in the company’s upcoming marketing and ad campaigns through 2016. She’ll make her debut in a new Skechers commercial and print ad campaign that’s launching this year.
In a statement, the singer says, “My generation grew up with Skechers and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
Some of the stars who’ve previously appeared in Skechers campaigns include Britney Spears, Christina Aguilera and Carrie Underwood.
Copyright 2014 ABC News Radio
Brett Crandall, BYU-Idaho Communications
Sandra Gonzalez, CNN