(NEW YORK) — In a bid to revive sales, Target plans to keep more than half its stores open until midnight most days of the week.
The extended hours will continue from this month through the holiday shopping season and will then be reassessed.
“Ten and 11 p.m. aren’t peak times for shopping, but Target is betting that enough people will show up to make it worth keeping the lights on and registers open,” reports The Wall Street Journal.
Target has suffered from a recent sales decline.
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Cristina Alesci Seth Fiegerman and Charles Riley, CNN
Chris Isidore and Robert Mclean, CNN Newswire