(NEW YORK) — Billions of lottery tickets are sold every year, but not to young adults.
Officials say 24- to 35-year-olds participate less in state lotteries than any other age group.
Because United States lotteries are said to lag behind other countries when it comes to technological innovation, the industry is focusing on new digital ways to play and buy tickets.
Some say the games should incorporate a social aspect so 20-somethings will want to play with their friends, while some think games should incorporate charities to appeal to more young people.
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