KFC-Owner Yum Brands Tries Saigon Street Food
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iStock/Thinkstock(NEW YORK) — Is America ready for Saigon street food?
Yum Brands — the owners of Taco Bell, Pizza Hut and KFC — is betting that many people will like the taste of banh mi sandwiches, Asian salads and wok-fried food.
On Friday, Yum opened its first “fast casual” Banh Shop in Dallas.
“With Southeast Asian cuisine growing in popularity in the U.S., we saw an opportunity to design a unique fast-casual concept that emulates delicious Saigon street food, with a focus on the Vietnamese banh mi sandwich,” Yum Brands executive Christophe Poirier told Nation’s Restaurant News.
Vietnam is famous for its Chinese and French-influenced cuisine, and for years many business travelers and tourists have been raving about the quality of its fresh and spicy street food.
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