More Women Renting Wedding Gowns
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Wavebreak Media/Thinkstock(NEW YORK) — What bride-to-be would actually rent her gown for the big day?
More than you think. With an increasing number of women shifting away from preserving gowns for family heirlooms, many of today’s brides are more interested in saving some money on the way from the boutique to the chapel.
Longstanding designer rental website Rent the Runway offers 4- and 8-day rentals of upscale gowns by designers ranging from Badgley Mischka to Monique Lhiullier.
“I think some women value the experience over the ownership of their gown,” said a representative for Rent the Runway. “If they already use Spotify or Uber, services where you’re not necessarily owning something versus experiencing it, they will also feel comfortable with renting a wedding gown.”
For instance, a sleek, long-sleeved, cocktail-length wedding dress by Dsquared that would normally retail for approximately $830 can be rented for $125 on Rent the Runway.
Big discounts leave lots of funds still in the wedding budget for food, music or other desirable decor elements. It stands to reason that if the groom isn’t planning to keep his morning jacket, proponents say his betrothed should be able to follow suit with her tulle.
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